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Header image for article Jeff Cable: Capturing the Rio Olympics with Lexar Media

Jeff Cable: Capturing the Rio Olympics with Lexar Media

As any imagemaker knows, when you're in a high-pressure situation, with only one chance to "get the shot," you must rely on your gear and your recording media. No situation is quite as high-pressure as the Olympics, both for the athletes and the photographers capturing them. For photographer Jeff Cable, his Lexar cards are a crucial component of his photography workflow.

Olympic Swimming

Jeff Cable is a professional photographer who is known for capturing photos for the US Olympics Committee. He is currently in Rio after photographing the last four Olympic games -- the 2008 Summer Olympic Games in Beijing, the 2010 Winter Olympic Games in Vancouver, the 2012 Summer Olympics in London, and the 2014 Winter Olympics in Sochi, Russia. For a behind the scenes look at his journey, take a look at his frequently-updated personal blog where he reviews how he captured some of his best images. In his recent article, The 8 Challenges of an Olympic Photographer in Rio, Jeff discusses some of his Olympic challenges:

When I photographed my first Olympics, my deadline was 12 hours. My second Olympics, the deadline was brought in to 4 hours, then 2 hours, and now I have to have images back to the team in 15 minutes. The world has changed, and there is now an immediate need to get images on social media sites as soon as possible. This is always a challenge for me, as I have to go through hundreds or even thousands of photos, find the best selection for the team, retouch them (mainly for exposure, white balance, and cropping), resize them, and get them sent back to the U.S. Since I do all of this on my own, this is always nerve wracking, but fun! For this reason, it is imperative that I use the fastest memory cards, card readers, computer, and software. This year I will be using the new Lexar Professional 3500x CFast cards in the new Canon 1Dx Mark II camera. These new cards used in conjunction with the Lexar Professional Workflow CR2 CFast readers will allow me to download images twice as fast as I did two years ago in Russia. That is huge!

In today's fast-paced visual world, turnaround times have certainly shrunk and professional imagemakers need to be able to adapt. As Jeff explains, having fast, reliable media that you trust is a big part of preparing for any job.

Olympic Swimming

Bonus: check out Jeff's full Olympics gear kit in the photo below: Edit_Olympic Equipment 2016_WM


Intro image for article These Ain't Your Momma's P2 Cards
Tech News
The Panasonic P2 memory format has an impressive legacy. It was the first, widely available, professional solid-state media format for cameras. Panasonic took a bold leap introducing this new 'tapeless' format back in 2004, and it caused quite a stir.
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