As Rich Schleuning, Senior Director for the Americas at ZEISS, says in the video above, "We're on the cusp of something exciting... [full format] gives the filmmaker another creative tool, another choice." As we've covered previously, these new lenses from ZEISS provide many of the features DPs and focus pullers want to see in a "standard" set of cinema primes: common diamater fronts, focus rotation, gear positions, and size/weight across the bulk of the expanding 12-lens set.
With their large image circles, 11-blade apertures, and smooth, organic optical fingerprint that's especially friendly to skin tones, these lenses are poised to be a go-to option for a wide variety of productions and look to become a standard fixture at rental houses worldwide. For more on ZEISS's approach to modern cinema lens design and construction, be sure to watch the video above.
