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Header image for article StyleShoots and AbelCine Partner for Sales and Support of StyleShoots Product Photography Machines in US Market

StyleShoots and AbelCine Partner for Sales and Support of StyleShoots Product Photography Machines in US Market

Brooklyn, NY (September 23, 2019) -- StyleShoots, a Dutch innovator in e-commerce studio automation, and AbelCine, the US leader in cinema integration services, have announced a partnership for the sales and technical support of StyleShoots machines in the US. This partnership allows StyleShoots to better service their US customers, in their time zone, and expand their reach in this market.

StyleShoots designs and manufactures a range of smart machines for the automation of product photography and video production. These all-in-one camera and lighting units allow stylists to effectively capture high-quality content for e-commerce, social media, digital signage, and print. The machines are powered by Canon imaging technology and allow for control over lighting, camera angles, and movement. All functions are accessed through an elegant iPad-based interface and the system’s software adjusts images for export and auto-edits video clips, based on the users’ requirements.

“AbelCine’s reputation for outstanding customer service and their ability to integrate cinematic imaging in new and creative ways made them an ideal partner for StyleShoots in the US,” explained StyleShoots CEO Maurits Teunissen. “Not only will they serve as our local installation and support partner, but they will also offer insight into how US customers are using our products. This, in turn, will help StyleShoots continue to advance our technology and develop new products.”

“At AbelCine, we’re always looking to get behind new imaging tools that help creative clients of all types achieve their business objectives,” said Pete Abel, CEO of AbelCine. “StyleShoots has found a way to offer apparel brands and retailers significant production efficiencies, while simultaneously enhancing production value. We are drawn to the sophistication and simplicity of both the hardware and software components of their machines, and we look forward to working with StyleShoots to support the US market.” 

All four StyleShoots machines are now available to demo in the US showroom, located in AbelCine's Industry City, Brooklyn facility:

  • StyleShoots Live: An entire photo and video studio for working with a live model
  • StyleShoots Eclipse: Capture photos and video of footwear and small products from multiple angles
  • StyleShoots Vertical: Upright mannequin photography, including the “invisible man” style
  • StyleShoots Horizontal: Flat-lay photography with automatic background removal

Prospective clients can speak with an expert to determine which machine best fits their needs and how each can be used to create significant workflow efficiencies for their organization. 

A showroom grand opening and product demo will be held at the Brooklyn location on Thursday, October 10. RSVP here.

For more information, or to schedule a product demo, contact us.


About StyleShoots

StyleShoots was founded to simplify one of the most critical parts of fashion e-commerce - product photography - by designing and manufacturing the world’s first all-in-one photo machines for fashion.

In 2011 the company's first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. In 2017, StyleShoots Live was launched to redefine live model photography with easily captured lifestyle stills and video without the need for a camera crew. StyleShoots' products are the result of Dutch engineering, Danish design philosophy and a fascination with sleek, useful technology. In 2018, the company launched Eclipse - the all-in-one automated machine for footwear and small accessories that produces cinematic, fully edited videos in minutes alongside crisp stills of products.

Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Boohoo.com, George at ASDA, Nike, Zulily, Toys"R"Us, and more.

For more information, please visit styleshoots.com.


About AbelCine

AbelCine, established in 1989, is an equipment and service provider to cinematic content creators across the broadcast, production, and media industries. The company’s services, designed to support customers through every stage of the production cycle, include: equipment sales and rental, training and consultation, tech services and integration, financing and assurance programs. AbelCine has flagship locations in Burbank, CA and Brooklyn, NY; a Learning Point in Chicago, IL serves the Midwestern region.


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