We continue our long-running Creative Forces series with East New York cinematographer Jendra Jarnagin.

In our most recent ARRI Applications episode, we catch up with Director of Photography David Lanzenberg to talk about his impressions of the ARRI ALEXA 35 and ARRI Signature Primes in a virtual production environment. Lanzenberg also discusses his approach to filmmaking and how advances in technology influence his creative process.

For this blog, we go on location in Stockholm, Sweden with U.S. and Europe-based cinematographer Rose Bush to discuss the Canon C500 Mk II full frame digital cinema camera, Sumire Prime lenses, and her most recent project Love Child.

Emerson College, the prestigious institution known for its exceptional programs in communication, the arts, and the liberal arts, recently purchased five ARRI ALEXA 35 packages from AbelCine. In addition to scholarly media studies, the Department of Visual & Media Arts emphasizes practical learning on state-of-the-art technology.

We sat down with Los Angeles-based cinematographer Nick Matthews to dive into his experience as a filmmaker and discuss the long road that led him to lensing Saw X.

For her upcoming feature, Grassland, cinematographer Veronica Bouza chose the new ARRI ALEXA 35. The production filmed both indoors and outdoors on location, putting the camera through its paces in various configurations, ranging from handheld to tripod to Steadicam.

In our latest Creative Forces conversation, Jeff Lee sits down with multi Grammy nominated and Emmy, BAFTA, and DGA Award winning director Paul Dugdale who is known for creating outstanding music documentaries, concert films, and global live events with the likes of The Rolling Stones, Adele, Ariana Grande, Harry Styles, Coldplay, Taylor Swift, Paul McCartney, and Elton John.

Nashville-based production company Gear Seven has recently been using Sony’s new FR7 full-frame PTZ camera on their Directors + Donuts series, which features conversations with seasoned directors and creatives about their process and experience in the film industry. Held monthly at the Nashville Kitchen Studio, the series is designed to be a place where creatives of all ages can make connections while learning about how to improve their craft and technique from industry professionals.

Dreamforce is the annual conference for Salesforce, the customer relationship management (CRM) software service, held in San Francisco. Established in 2003, Dreamforce is a yearly event designed to unite the global developer community and share success stories. Due to the health and travel restrictions of the COVID-19 pandemic, the September 2021 Dreamforce was reconceived as a hybrid event with some in-person attendees and a massive streaming audience.