Fujifilm today launched two exciting new cinema zoom lenses: the FUJINON MK18-55mm T2.9 and MK50-135mm T2.9. The two lenses are the first of the new MK series and look to be a great fit for emerging shooters and DPs who need coverage of the most useful focal length ranges for Sony E-mount Super35-sized sensor cameras (similar to the APS-C sensor size in the DSLR world).

Choosing the make of the lenses you use on a project is one of many ways to create a look. The quality and characteristics of a lens add to the flavor of the image, and is one of the many ways to impart your look as a DP. It's one of my favorite choices a DP can make on a project: which make of lenses will I use for this specific project?

Most cinema cameras today can work with lenses designed for cinema use, as well as those designed for still photography, but there are still important differences between these lenses. I teamed up with Snehal Patel from Zeiss to answer the question "what makes a lens a cinema lens"?

Canon optics have a large following in the HDSLR world and are known for producing wonderful skin tones and a beautiful gradation into the blacks. In recent years, the popularity of Canon lenses has extended into the cinema world with many filmmakers seeking special adapters and rigs to use these photo lens in a production environment.

The ARRI SMB-2 is an extremely flexible 4"x 5.65" studio mattebox. In this blog, I'll take you through some of the key features of the product, giving an in-depth look at how to assemble and configure the mattebox.

ARRI's line of Electronic Control Systems are popular accessories to use with many cameras, especially the ALEXA Mini.

Jonathan Barenboim is a director and cinematographer; sometimes, depending on the project, he's both simultaneously. On his latest project, for a series called The Table launching later this summer, he was tasked with bringing to life short documentaries highlighting the human side of the unemployment crisis in the US. Because of the documentary nature of these pieces, he had to be ready to travel quickly and shoot in varied locations, all with the same basic camera setup. Jonathan was kind enough to answer a few questions about how he pulled it all off.

At our NAB Canon Tech Talk, Megan and Paul Hawxhurst, Professional Market Specialist, discussed Canon's new Compact Servo 18-80mm lens, their new multi-purpose ME200 camera, as well as firmware updates for the C100 Mark II, C300 Mark II, and the DP-V2410 4K reference monitor.

Recently, Canon's Ken Rowe stopped by our office to give us a sneak peek at two new products that will be debuting at NAB, the Compact-Servo 18-80mm zoom lens and their latest multi-purpose camera, the ME200S-SH.