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Core Values


At AbelCine, we believe in the craft of image making, and the power of moving pictures to evoke emotion and tell stories.

We absolutely love technology; technology that expands the visual palate and advances the medium.

We deeply believe in our mission to empower professional creatives to achieve their vision, and through innovations in technology, help them push the boundaries of what’s possible.

We achieve this objective by offering the most relevant products and services that we can, and we’re always ready to shift our role, as technology and the needs of our customers dictate.



Above all, we love sharing our knowledge, and firmly believe that an open exchange of ideas sparks organic learning and inspires the imagination.

Sharing begins by building community and fostering dialogue; and we’ve created physical and virtual spaces within our organization in which to effectively do this.

Our commitment to the production community extends to our team as well, and we’re proud to say that our organization is full of passionate creatives in their own right, eager to learn from each other and impart what we know.

We also recognize the importance of nurturing emerging filmmakers and giving back. That’s why we offer free events, school tours, student rates, film grants and non-profit partnership programs in all of our locations throughout the year.