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Header image for article Fujifilm Announces Pricing & Availability of New GFX ETERNA 55

Fujifilm Announces Pricing & Availability of New GFX ETERNA 55

Fujifilm's long-anticipated GFX ETERNA 55 camera — which uses a larger than full-frame sensor — along with a new Fujinon GF32-90 F3.5 PZ OIS WR lens, will be available for pre-order on Sept. 15, 2025. Pricing has been set at $16,499.95 for the camera body and $5,999.95 for the new lens.

The new camera is built around a 102MP 43.8mm x 32.9mm BSI CMOS Sensor (54.77mm effective diagonal), similar to that used in Fujifilm's mirrorless digital GFX cameras, and more than 40% larger than 36mm x 24mm sensors used in full-frame/full format cameras. Built for filmmaking, the GFX ETERNA 55 features 20 built-in Film Simulations, Fuji's latest F-Log2 C color space, and the ability to create and load 3D Film Simulation LUTs.

Fujinon GFX ETERNA 55 Sensor

The camera also has internal variable ND and uses Fujifilm's flexible — and adaptable — G Mount. Also included is a PL mount adapter, which passes Cooke /i metadata to the camera. In addition to the large format sensor's expansive open gate mode, the camera provides sensor modes for lenses with smaller image circles, including full-width DCI as well as 35mm full-frame and Super 35 modes in a variety of resolutions from 8K down to 1080p.

The GFX ETERNA 55 includes an SDI terminal, a 2-pin Lemo accessory power port, a 12-pin lens connection for servo lenses, and a native V-lock battery plate. Additionally, the camera accommodates the same NP-W235 battery used in Fujifilm's other GFX series cameras for easy hot-swapping. The body features dual menu screens, allowing both operators and assistants to address camera settings in a wide variety of shooting situations.

Fujifilm GFX ETERNA 55 Camera

The new Fujinon GF32-90mm F3.5 PZ OIS WR zoom lens offers a perfect companion to the GFX ETERNA 55, delivering a 32-90mm range with a constant T3.5 aperture and minimal focus breathing. In the GFX ETERNA 55’s expansive open gate mode, the lens provides an 81° angle of view at the wide end tightening to 34° at the long end.

Supporting both manual and autofocus, the compact lens is just 8.74” long (222mm) and weighs 4.63 lbs. (2.1kg). Optical image stabilization is built in along with industry standard 0.8M-pitch motor gears, weather-resistant construction, and Fujinon’s famous EBC coatings. In addition to autofocus, the lens also uses internal servo motors for iris and zoom, which can be controlled directly from the ETERNA 55 body.

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