Visualize. Collaborate. Create.
Reality capture is transforming how productions work, create, and preserve digital environments.
We partner with clients in film & TV and live production to help them understand and deploy environmental scanning techniques across all stages of production. Our blog Reality Capture for Production: A Conversation with Barney Csutak of District Cinema in an in-depth discussion of how reality capture has been employed on some actual productions.
Applications for Film & TV
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Pre-ProductionA location can be scanned once and then, using a browser-based tool like Terra, decision-makers in multiple departments can virtually walk through the 3D space, and even take precise measurements, without any extra travel costs or specialized software skills. Location Scouting | Storyboarding | Camera Blocking | Tech Vis |
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ProductionA scanned location or set can serve as a bridge between the physical and virtual worlds. A high-fidelity, 3D model of the space, with accurate geometry, lighting information and photoreal textures, can be imported into Unreal Engine and treated as a permanent, reusable copy of the real place. In-Camera Effects | Virtual Production | Script Supervision / Continuity |
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PostIn post, the physical and virtual worlds can be merged to create something new. Photoreal scans enable live composting or background replacement, extending or matching what was shot live in a virtual environment, adding complex camera moves or relighting after the fact, and creating fully virtual shots. Pre Vis | VFX / Virtual Environments | Digital Asset Creation |
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Long-Term ValueScanned environments, at photoreal quality, become assets that live on long after production has wrapped. They can be revisited and employed for archival purposes, marketing, and generating new content for different platforms. Promotional Content | Merchandising | Set Preservation | Asset Archiving | Multi-Platform Value |
Applications for Live Production
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Pre-EventFor large-scale events and performances, a single 3D venue scan can be accessed by decision-makers whenever needed, eliminating the costs and logistics of multiple site visits. Using a browser-based tool like Terra users can walk through the space, take precise measurements, verify sightlines, and collaborate with remote team members, including external vendors. Technical Scouting | Stagecraft Design | Rigging & Stage Planning | Vendor Collaboration |
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Event DeliveryWhen it comes to delivering the optimal event experience, every detail matters. Using a detailed venue scan, technical teams can plan camera placement, lighting and audio requirements, scenic design, LED displays, and more. Production teams can gain a thorough understanding of their operations before show day reducing costly last-minute changes. Camera Placement | Lighting & Audio Planning | LED & Scenic Integration | Production Operations |
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Post-EventPhotorealistic scans can be employed in variety of ways after the event wraps. Marketing assets and virtual experiences can be generated, while at the same time the production company has valuable documentation of the staging. Marketing Assets | Virtual Experiences | Event Replay | Venue Documentation |
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Long-Term ValueTheaters and performance venues can scan their facilities, creating a digital library to be used for future event planning, training, archives, and sponsor communications. Digital Venue Library | Future Event Planning | Set Preservation | Training | Sponsor Activation | Facility Archives |
Our specialists are ready to consult on how reality capture can be deployed in any production, considering its unique technical and creative goals.