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Filmmaking is part intellect, part physical, part tech, and a whole lot of inspiration

We asked creatives who inspire us in all aspects of production to share how they prepare for and approach each project - in mind, gear and spirit. 

Whether it's brushing up on new technology, using gear in unique ways, or doing whatever it takes to make it work, we'd love to know how you #GearUp.

So write us a note, tag us on Instagram, record a short video — whatever comes naturally to you. We'll share your story, your setup, your approach — to keep the inspiration growing!

Matt Porwoll
"What you have to remember is the camera is only a tool. It won’t give you pretty pictures unless its working in your favor. In the end, it all comes down to the needs of the job… There should be a greater reason. It should serve a purpose."

– Matt Porwoll
Steve Holleran
"These shots were a dance between myself and the actors — as they would work their way around the room, I would rotate around them, between them, over them and sometimes even underneath them. This made for some serious physical challenges for me, but what it adds to the story is priceless."

– Steve Holleran
Allison Anderson
"Cinematographers are experiencing a newfound appreciation for the optical characteristics of aging glass. And rightly so – vintage lenses are a great way to add a little something special; the effects of time add a unique touch of style that can breathe life to an image and, ultimately, to a story."

– Allison Anderson

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