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Sony alpha: Beyond the Still

BE BOLD. BE GREAT. BE ALPHA.

To Be Alpha is to be a leader, an innovator, someone who stands out from the crowd.

At this special two-day experience, you'll learn from and be inspired by creative leaders from both the stills photography and filmmaking worlds. They'll share their insights with you on thought-provoking Day 1 panels, then dive deep into the tech and craftsmanship in smaller Day 2 workshops and other interactive activities.

 

You'll also get the chance to explore Industry City, a dynamic complex of designers, makers, and content creators located on the Brooklyn waterfront. Of course, there'll be plenty of time for you to mingle with the other like-minded creatives—and the presenters as well—at our exclusive Day 1 Evening Mixer and beyond.

 

Additionally, to celebrate the upcoming launch of the Sony Certified Professional Repair Facility at AbelCine, we'll be offering free basic sensor area cleanings on your Sony Alpha cameras and free evaluations for FS Series and CineAlta cameras by AbelCine and Sony technicians throughout both days of the event.*

AbelCine NY | Industry City 
88 35th St, 4th Floor 
Brooklyn, NY 11232 
September 24 – 25

#BeyondTheStill #BeAlpha

Day 1: Panels + Networking

Inspiration & Creativity

On Day 1, attend free panels on inspiring topics featuring leading creatives from both the photography and filmmaking worlds. After a full day of panels, it's time for our special Evening Mixer, where you'll be able to meet the panelists as well as network with fellow creatives. Additionally, from 10am - 6pm on Day 1, you're invited to bring your Sony cameras in for a free basic sensor area cleaning (Sony Alpha cameras) or evaluation (FS Series and CineAlta cameras) by AbelCine and Sony technicians. *Note: If additional issues are found during the evaluation, the camera will need an estimate for repair and we cannot guarantee same day turnaround.

Topics and Panelists

  • Demystifying Video: Lighting, Audio, Post & More

    From the tools and processes video professionals use to the terms used to talk about them, the nitty-gritty of producing video can be a little bit intimidating - but this panel will prove it doesn't have to be.
    Panelists: Chuck Fishbein (DP), Stephen Kersting (Gaffer & DP), Bob Krist (Photographer), Daniel Levin (Director, Producer & Cinematographer)
    Moderator: Geoff Smith (AbelCine)

  • The Business of Video: Branded Content & More

    Branded content is more in demand today than ever. This panel discussion will center on creative topics such as growing industry video trends, creating content for multiple platforms, engaging audiences, and maintaining authenticity while creating effective content. The goal is to give you an in-depth look at the many decisions that go to into creating successful branded content.
    Panelists: Alex Garcia, Lea Khataya, Marvi Lacar, Ben Lowy, Roberto Serrini
    Moderator: Dawn Terranova

  • Incorporating Movement into Your Video Work

    In today's production environment, camera movement is more accessible for all content creators, with options ranging from simple stabilization gear to more professional gimbals and beyond.
    Panelists: Jeff Berlin, Renan Ozturk , Michael Rubenstein
    Moderator: Jeff Lee (AbelCine)

  • The Evolution of Social Media Content

    How do you definie social media success in 2018? On this panel, learn how creatives build strong communities, consistent engagement, and dynamic content that doesn't get lost in the clutter, all while making the most of the newest visual platforms.
    Panelists: Emily Geraghty, Ezra Hurwitz, Taylor Rees
    Moderator: Mary Crosse

  • Creative Forces: Lowy + Lacar

    The celebrated team of Benjamin Lowy and Marvi Lacar – who work under the moniker Lowy + Lacar - bring an unorthodox background to their work with agencies and brands. Working both as a team and individually, they hail from solid journalistic and documentary backgrounds. In this presentation, they will highlight what inspires them and their work.
    Panelists: Ben Lowy & Marvi Lacar

  • Sony VENICE Inspiration Panel

    The VENICE is the flagship of Sony's CineAlta family. In this panel, professional Directors of Photography will screen footage and discuss their experiences capturing cinematic images with the camera.
    Panelists: Charlie Anderson, Jeff Berlin, with more panelists to be announced soon!
    Moderator: Peter Crithary (Sony)

More speakers will we announced soon. Watch this space for details.

 

Schedule of Events

10:00am – Welcome / Introduction

10:30am – Demystifying Video: Lighting, Audio & More

11:30am – The Business of Video: Branded Content & More

12:30pm – Lunch break

1:30pm – Incorporating Movement into Your Video Work

2:30pm – The Evolution of Social Media Content

3:30pm – Break

3:45pm – Creative Forces: Lowy + Lacar

4:45pm – Sony VENICE Inspiration Panel

6:00pm – Evening Mixer

All panels will take place in the AbelCine Theater. The venue for the Evening Mixer is The Frying Pan located in Courtyard 5/6 at Industry City.

Day 2: Workshops + Seminars

Education & Understanding

Day 2 will feature a full day of hands-on technical workshops as well as dynamic Video Walks around the Industry City campus. Workshops will be held throughout the day so you can choose the session that works for you. Additionally, from 10am - 4pm on Day 2, you're invited to bring your Sony cameras in for a free basic sensor area cleaning (Sony Alpha cameras) or evaluation (FS Series and CineAlta cameras) by AbelCine and Sony technicians. 

SPECIAL OFFER: Anyone who registers for and attends a Day 2 Workshop will receive a $25 credit towards a future AbelCine Training class! (some restrictions may apply).

Note: All Day 2 workshop participants (including those who have registered for the Video Walks) must meet at AbelCine first.

Morning Workshops

Sony alpha Video Walk
Sony alpha Video Walk

This hands-on video walk will focus on capturing video with the Sony Alpha-series cameras and will move through various dynamic locations throughout Industry City.

Time: 10am - 12pm

Instructor: Alex Garcia

Sony Intermediate Video Walk
Sony Intermediate Video Walk

This hands-on video walk will focus on capturing video with Sony's FS-series cameras and will move through various dynamic locations throughout Industry City.

Time: 10am - 12pm

Instructor: Jeff Berlin

Sony VENICE Quick Start
Sony VENICE Quick Start

This workshop is an introduction to using the Sony VENICE. You will learn the fundamentals of prepping and operating the VENICE, as well as practical shooting scenarios and configurations.

Time: 10am - 12pm

Instructor: Geoff Smith

In-Depth Movement Workshop
In-Depth Movement Workshop

Today, cinematic camera movement has become more accessible for all content creators with options ranging from simple stabilization gear to more professional gimbals and beyond.

Time: 10am - 12pm

Instructor: Jeff Lee

Advanced Lighting for Video
Advanced Lighting for Video

Understanding and controlling lighting is an important part of capturing beautiful video. This class will focus on both the technical and creative aspects of working with lighting for video.

Time: 10am - 12pm

Instructor: Steven Kersting 

Afternooon Workshops

Sony alpha Video Walk
Sony alpha Video Walk

This hands-on video walk will focus on capturing video with the Sony Alpha-series cameras and will move through various dynamic locations throughout Industry City.

Time: 1pm - 3pm

Instructors: Ben Lowy & Marvi Lacar

Sony Intermediate Video Walk
Sony Intermediate Video Walk

This hands-on video walk will focus on capturing video with Sony's FS-series cameras and will move through various dynamic locations throughout Industry City.

Time: 1pm - 3pm

Instructor: Jeff Berlin

So You Want to Make a Documentary?
So You Want to Make a Documentary?

Want to start shooting your documentary, but not sure where to start? This class will cover subjects such as what gear to use, how to approach subjects, and more.

Time: 1pm - 3pm

Instructor: Dan Levin

Building Your a7 Rig for Video
Building Your a7 Rig for Video

Shooting high-quality video with your Sony Alpha-series camera doesn't have to be difficult, but this class will show you how using the proper accessories can make your life easier.

Time: 1pm - 3pm

Instructor: Michael Rubenstein

Speakers
Charlie Anderson
Charlie Anderson
Director of Photography
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Jeff Berlin
Jeff Berlin
Photographer & Cinematographer
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Mary Crosse
Mary Crosse
Executive Director
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Chuck Fishbein
Chuck Fishbein
Director of Photography
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Alex Garcia
Alex Garcia
Photographer & Photojournalist
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Emily Geraghty
Emily Geraghty
Freelance Video Journalist
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Ezra Hurwitz
Ezra Hurwitz
Filmmaker, Creative Director, Choreographer
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Stephen Kersting
Stephen Kersting
Gaffer & Director of Photography
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Léa Khayata
Léa Khayata
Video Journalist & Founder of Pushpin Films
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Bob Krist
Bob Krist
Photographer
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Marvi Lacar
Marvi Lacar
Photographer
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Ben Lowy
Ben Lowy
Photographer
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Daniel B. Levin
Daniel B. Levin
Director, Producer & Cinematographer
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Renan Ozturk
Renan Ozturk
Expedition Climber, Landscape Artist & Filmmaker
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Taylor Rees
Taylor Rees
Filmmaker & Photojournalist
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Michael Rubenstein
Michael Rubenstein
Photographer & Filmmaker
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Roberto Serrini
Roberto Serrini
Director & Editor
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