The new Sony a7 III is the latest addition to the Alpha 7 series of cameras, packing a brand new 24-megapixel, backside illuminated sensor (BSI) with 5-axis optical image stabilization. This camera is what Sony refers to as a “basic” full frame model, but that doesn’t mean it is lacking in features at all.

Erik Naso from Newsshooter visited the Blackmagic Design booth to hear more about the new Blackmagic Pocket Cinema 4K camera.

NAB 2018 is officially underway! Before the start of the show yesterday, the guys from Newsshooter, Matt Allard and Erik Naso, stopped by to discuss what they are most excited to see at this year’s show.

Join Matt from Newsshooter as he gets the low-down from Sony Senior Sales Support Engineer, Shahpour Nosrati-Fard on the brand new Sony FS5 II.

The SUMO19 (Monitor/Recorder), and SUMO19M (Monitor), represent a new form factor in the growing line of recording and monitoring solutions from ATOMOS. With the need for more accurate monitoring and recording solutions for today's digital cinema cameras (that are capable of capturing and outputting HDR imagery), the SUMO19 and SUMO19M help content producers more accurately work with their camera systems.

The new EPIC-W GEMINI 5K S35 from RED utilizes a new sensor that has dual sensitivity modes for maximum flexibility. With the dual modes, users can select Gemini's Standard Mode for normal shooting environments or take advantage of the Low Light mode for those difficult darker scenes. In the Low Light mode, the camera's native ISO switches to 3200 as compared to the Standard Mode's 800 ISO.

One of the big topics at NAB this year will no doubt be the introduction of full format cinema cameras, and lenses to accompany them. In this blog, I give a practical guide to these cameras and their many advantages.

Today, Canon announced the new C700 FF, an update to their flagship C700, which sports a brand new 5.9K (38.1 x 20.1mm) sensor for cinematic, full format imagery. A new Canon CN-E 20mm T1.5 L F Cinema Prime covers the camera's full sensor and fits beautifully with other lenses in the family.

The ZEISS Milvus Super Speed lenses represent all new lens designs in the Milvus family of lenses. The full frame lenses are all f/1.4 (hence the super speed designation), and are available in 25mm, 35mm, 50mm and 85mm focal lengths. They can be purchased individually or as a four lens set with either Canon EF or Nikon F mounts.