Bringing Cinematic Quality to Live MultiCam Productions Coast to Coast ARRI’s ALEXA 35 Live Multicam System — the company’s game-changing solution for cinematic multi-camera broadcast — is now available for rent through a newly formed nationwide alliance of top-tier rental houses: AbelCine (New York & Los Angeles), CineMechanics (Minneapolis), and dbV Rentals (Nashville). This strategic alliance dramatically expands access to the ALEXA 35 Live system, placing it directly into the hands of creatives in key production hubs across the United States.

ARRI Signature Primes are designed for use with full format digital cinema cameras. Signature Primes exemplify state-of-the-art optical precision, yet they render organic, emotionally engaging images, gently softening and texturizing the large format with natural skin tones and creamy bokeh. A fast maximum aperture of T1.8 facilitates shallow depth of field and the smooth focus fall-off gives subjects heightened presence in the frame.

JUNE 16 2010, NEW YORK - ARRI Inc. today announced the selection of Abel Cine Tech as an authorized reseller for the ALEXA camera. Due to the wide appeal and affordability of ALEXA's groundbreaking technology, this strategic partnership will cover the U.S. market more comprehensively to facilitate sales, service and technical assistance to emerging markets.