I count myself among the many motion shooters who are also committed still photographers. Whether for location or tech scouting, BTS (behind the scenes), a fine art photography practice, or all of the above, many DPs, operators, and other production crew carry a capable camera dedicated to still photography as part of their regular kit. Since about the beginning of 2019, for me that camera has been Canon's first full format mirrorless camera, the EOS R.

We have been talking about HDR for several years now as the next big advancement in cinema production. It was four years ago that we started to see HDR evolve from a buzzword into a reality, but I’ll admit that I never saw much HDR content outside of a trade show or showroom floor, and I’m guessing that is true for most of us.

ARRI's surprise announcement last week of their new ALEXA Mini LF camera system has created a lot of buzz. We've had a lot of interest in the new camera, and we are currently taking preorders with a $5,000 deposit. To help folks get the information they need, we've gathered the most popular questions we've received and answered them here. Be sure to check back often, as we will update this list with new information and additional questions.

Right before I had to hop on a plane heading to NAB in Las Vegas, Jose from Core SWX stopped by our Brooklyn location to show us their new Helix line of batteries.

The ARRI ALEXA Mini LF is the hottest ticket in town, so I was very fortunate to not only sit down with ARRI's Marc Shipman-Mueller, Product Manager of the ALEXA LF and ALEXA Mini LF, but also to get my hands on the camera.

Canon announced their new Sumire Cinema Prime lenses today. This new set of full format PL-mount lenses builds on their popular Cinema Primes, which are exclusively in EF mount.

Today ARRI announced a brand new camera in their popular ALEXA lineup. The ALEXA Mini LF is the companion camera to the full-bodied ALEXA LF. This LF (large format) ALEXA Mini has the same 36 x 25mm 4.4K sensor as the ALEXA LF, but now in a much smaller form factor. The new camera has the same basic footprint as the ALEXA Mini, but with some significant differences.

New from Atomos is the Shinobi, a lightweight 5.2” on-camera HDMI monitor with a touchscreen and 1000 nit maximum brightness level. Just 1” thin and weighing a mere 7 oz (without battery), the Shinobi takes square aim at the under-$500, thin and light on-camera display market, while packing some serious pro-level heft. Equally lightweight is Shinobi’s price: only $399.

Recently, AbelCine’s Matt Livingston came up with a stunning way to show off the new Angenieux Optimo Ultra 12x FF/VV, a night flight over Manhattan.