Dreamforce is the annual conference for Salesforce, the customer relationship management (CRM) software service, held in San Francisco. Established in 2003, Dreamforce is a yearly event designed to unite the global developer community and share success stories. Due to the health and travel restrictions of the COVID-19 pandemic, the September 2021 Dreamforce was reconceived as a hybrid event with some in-person attendees and a massive streaming audience.

I recently sat down with cinematographer John Matysiak to discuss his experience shooting the tense and beautiful western Old Henry. In this wide-ranging conversation, we talked about his creative inspirations, as well as his technical approach to the film, which was captured on the ARRI ALEXA Mini.

AbelCine teamed up with NYC-based director and cinematographer Theo Stanley for a brief study of the similarities and differences between TRIBE7's BLACKWING7 B-Tuned (Bespoke) and S-Tuned SKIN 2000 prime lenses.

Recently, we asked Cinematographer Lucas Gath about his work on Rap Sh!t and how the Sony VENICE and the VENICE Extension Unit (informally, known as “Rialto”) helped him create two different looks for the show. The new HBO comedy series from executive producer Issa Rae follows two women trying to make it as a rap group in Miami.

As ARRI’s newest digital cinema camera, ALEXA 35, begins to make its way into the hands of more and more filmmakers, we thought now would be a good time to present a summary of ARRI’s new REVEAL color science, which includes hardware, firmware and software features – some of which are specific to the new camera and others that can be leveraged with recent ARRI cameras like the ALEXA LF and ALEXA MINI LF.

AbelCine teamed up with ARRI and Dylan George to explore the application of ARRI Signature Zooms in the world of high-end fashion production. Two-time Academy Award-nominee Djimon Hounsou lent his commanding presence and undeniable charm to the shoot, which was directed by Kwaku Alston and shot by DP Bartosz Nalazek, PSC, with color grading by Picture Shop.

Sony recently unveiled an exciting new camera – the FR7, part of their Cinema Line – that combines the DNA of their Alpha 7-series of full-frame mirrorless cameras with the flexibility, precision and control of a remote-controlled studio camera.

Given the inordinate amount of change that rattled every industry with the arrival of COVID, the entertainment industry had to pivot as well, while continuing to provide entertainment for a world that was on lockdown. No longer allowed to be out in the world, programs like The Daily Show with Trevor Noah strove to continue to bring the world to viewers at home.

Jeff Lee, Director of Education & Product Specialization, and JC Sciacca, AbelCine's Integration Design Engineer, take a closer look at Canon's CR-N500 Camera, discussing its high quality imagery and performance in PTZ integration applications.